At its core, Peer Group US helps organizations assess virtually every aspect of their relationship with existing and potential employees. We identify where improvements can be made and how to communicate successfully with your audiences. Essentially, we ensure consistent and effective communications across all major touch points – from initial awareness among prospective candidates and throughout the entire employment experience.
Research, Consulting & Communication
The Peer Group business model leverages three specific elements, which may be used independently or in combination depending on the project needs and requirements.
- Research: Our research capability ranges from gathering information on organizations, industry trends and workforce demographics to developing online surveys, managing discussion groups and conducting in-depth interviews among specific groups of employees or potential employees.
- Consulting: This aspect involves the careful analysis of facts, objectives, markets, culture, behaviors and challenges to provide appropriate advice, strategy and solutions. It may also involve custom research to aid decision-making.
- Communication: Good communication is at the heart of every successful relationship. We offer expertise in strategy, media planning and the creation of relevant communications across internal and external channels.
EVP Development & Employer Brand Management
A primary focus of many global organizations today is ensuring a high-performance workforce with the skills, talent and motivations to achieve an organization’s objectives. As a result, a fundamental activity for companies is identifying the core elements of an employer brand and articulating those elements so that accurate and consistent messages can be delivered to attract and motivate both existing and potential employees.
In response, Peer Group has developed a flexible program of activities, which cumulatively, deliver a clear, concise and credible Employer Value Proposition (EVP). Above all, the EVP is a truthful reflection of the employee experience. To arrive at an EVP articulation, we work closely with senior management, HR, communications and marketing to plan a program that best suits an organization’s objectives, budget and time frame.
A crucial aspect of any EVP project is the correct interpretation of the core themes and messages in recruitment marketing materials and internal communications. All Peer Group US consultants have a communications background, and we work closely with the award-winning creative team at CKR Interactive.