- Choose another project
2012 National Physical Therapist Survey
Physical therapy has emerged in recent years as a hard-to-fill area for healthcare recruiters, and the labor shortage shows no signs of easing. While various research institutes and organizations have explored issues surrounding the physical therapist shortage, such as supply, demand, vacancy rates, turnover and student enrollments, little research exists regarding the employment preferences and outlook of PTs. Our 2012 National Physical Therapist Survey addresses the gap in recruitment focused research.
Given that a more complete understanding of the physical therapist workforce is crucial in order to develop effective recruitment communications, Peer Group US partnered with Katon Direct to conduct the 2012 National Physical Therapist Survey. Respondents provided insight regarding a range of topics, including:
- Openness to considering a job change
- The attributes of greatest importance when considering a new job
- Willingness to relocate for a new job
- Media used to stay up to date on the physical therapy industry
- Job search habits and social media use
- Demographics and educational attainment
The findings may surprise some employers. For example, while pay and benefits are important, PTs did not rank them as the most important. (Hint: The employer’s reputation matters a great deal.) And, there’s good reason why traditional advertising methods, such as job posting and classified ads, aren’t working. Only 4.1 percent of respondents said they were actively looking for a job.
Contact Us* All fields are required.
399 N. Third Street
Campbell, CA 95008