2012 National Physical Therapist Survey

Given that a more complete understanding of the physical therapist workforce is crucial in order to develop effective recruitment communications, Peer Group US partnered with Katon Direct to conduct the 2012 National Physical Therapist Survey. Respondents provided insight regarding a range of topics, including:

• Openness to considering a job change
• The attributes of greatest importance when considering a new job
• Willingness to relocate for a new job
• Media used to stay up to date on the physical therapy industry
• Job search habits and social media use
• Demographics and educational attainment

The findings may surprise some employers. For example, while pay and benefits are important, PTs did not rank them as the most important. (Hint: The employer’s reputation matters a great deal.) And, there’s good reason why traditional advertising methods, such as job posting and classified ads, aren’t working. Only 4.1 percent of respondents said they were actively looking for a job.

Download the Survey Fact Sheet for additional insights and contact Kendra Van Nostran, director of Peer Group US, for more information regarding the survey.