Define

Your employer brand exists, whether or not you’ve ever completed a comprehensive brand or Employer Value Proposition (EVP) exercise. Prospective candidates have certain ideas about what it’s like to work for your company, while current workers can speak to both your employer attributes and company culture. However, few employers leverage the wealth of information these sources offer, failing to communicate their value to employees. Because of this, we work to uncover and then define your brand by gathering all relevant existing information and conducting original research.

Articulate

Our tested and reliable research methodologies allow Peer Group US to fully articulate an organization’s Employer Value Proposition (EVP) – the foundation for your employer brand. For some employers, the EVP will apply to all employee groups, while other companies find that their overarching EVP needs to be tailored to a specific group such as recent graduates, engineers, nurses or executives. Regardless of the focus, we ensure that your messages and themes are accurate and consistent.

Communicate

We deliver all brand communication outputs and creative messaging, as well as strategic planning to ensure that your brand is communicated effectively and consistently to both internal and external audiences. Our goal is to establish and maintain credibility with your audiences and to monitor progress based upon the goals and objectives determined at the start of the project. This is typically done in partnership with our sister company, CKR Interactive, a full-service recruitment advertising agency with significant experience translating research findings into powerful and authentic brands.

Evolve

Just as your organization changes in response to a broad range of business conditions, your employer brand will need to evolve in response to both changes in your workplace and the larger employment environment. We will work with you to identify when your brand needs fine-tuning, which may be the result of a number of factors – to address morale, to re-enforce messaging in a specific region, or to refresh your EVP in light of a change in business strategy.

Employee engagement continues to decline. Talent is getting ready to walk out the door. Previously robust candidate pipelines are drying up, and an uptick in demand is creating an increasingly competitive environment. Let’s face it – recruitment and employee communications have never been this complex.

Peer Group US helps make sense of it all by partnering with you to create a clear and concise strategic solution that is grounded in research.